If we vacation in what we call "unspoiled" land, such as the Oregon coast, or parts of Mexico or even Hawaii, the conclusion I draw is that we live in "spoiled" land. Why is that? What is our fascination with escaping to untouched territory? Why is a great redwood tree so much more inspiring and thought provoking than a skyscraper? Why do we design calendar and note-taking applications that visually look like their leather-bound or canvas counterparts? We have these $500 marvels of technology for organizing our life, so much smaller and more efficient than any analogue stationary, and what do we do? We add imagery of leather, canvas and simulated pencil typeface to make it look like the stationary you'd buy 50 years ago. What peculiar creatures we are.